Easy Ideas to Grow Your WordPress Blog Using Instagram

Blogging is its own culture, and one aspiration every blogger, including developers, has is to grow their blog, bringing it to the attention of new audiences. Otherwise, it might as well be a personal diary, right? If you’ve chosen WordPress as your blogging platform, you’re definitely not alone, as developers also widely embrace it. In fact, more than 40% of websites on the Internet, including those created by developers, use WordPress for its convenience and multifunctionality.

Benefits of Connecting Instagram with WordPress

Social media networks present a plethora of opportunities to enhance your online marketing strategy. As one of the most used image and video sharing platforms today, Instagram serves as a particularly useful tool for capturing attention through visual content. One of the biggest advantages of establishing a presence on Instagram is that there are many ways to gain visibility among your target audience.

Why Instagram?

Don’t make the mistake of thinking that Instagram is just a place where vapid teens share endless selfies – there is that element to it, but there is a lot more than that as well. Because it is such a visual medium, it is a great way to promote your blog. And, with over 1 billion monthly users, 500 million of which use the app daily, Instagram has huge potential.

Profile & Feed

Your profile and feed is the first impression you make on someone who clicks on your account for the first time. Literally within seconds, this new someone will decide whether he or she wants to follow you or not! So this is your opportunity to impress! Once they are impressed with your account we can work on using Instagram to grow your Blog!

Repurpose Blog Visuals for Social Media

Using visuals in blog posts is a best practice aimed at making content easier to consume. Visuals reinforce the message the blog is trying to communicate, help break up the text for easier reading, and act as aids and examples for tips and tutorials. Adjusting colors, adding filters, and tinkering with shadows are all things you can do to make the photo more eye-catching on social.

High-Quality Images

Much like with your website, one of the most important aspects of an Insta-worthy blog is having jaw-dropping pictures. Of course, not everyone can be a professional photographer like Ansel Adams or a Pixar-perfect animator. But with the help of some free software, you can create featured images for your blog posts that’ll make your Instagram feed the most shareable thing on the internet.

Decide on Your Overall Niche

I’ve learned from having an Instagram account for a few years that it’s okay to have one or two niches to share with your audience. For example, I’m more personal on my Instagram account and often share pictures of my children and family life. But I also share business and educational content since I am using it for business purposes. I’m also marketing to two different types of audiences bloggers and freelancers.