Outsourcing Your Content: How to do it without Losing Your Voice or Quality?

Your brand voice is more than just the tone and style your blog posts are written in. It’s the basis of your entire brand. Keeping your brand voice strong and consistent is critical to achieving success in content marketing. If you want to scale up your content marketing efforts, you need to create more content. For most businesses, that will mean investing in outsourcing. Additionally, integrating video chat capabilities into your outsourcing strategy can greatly enhance collaboration and communication with external content creators. By leveraging video chat platforms, you can have real-time discussions, provide clear instructions, and ensure that the content produced aligns seamlessly with your brand voice.

Create a Brand Style Guide

Your content should have uniformity across all social media platforms. It should be viewed as the same brand no matter which platform is being considered by customers, users, or key stakeholders. It should cover grammatical preferences, formatting guidelines, the same tone of voice, imagery, brand story, and colors. It should have your mission, vision, and business goals.

Why Holding On to Your Voice Is Important?

Whatever the company or the product, marketing only pays off when it’s consistent. When companies say one thing on a Tuesday and something different on a Thursday, it leads to confusion among potential buyers. This confusion doesn’t only exist in public statements or on landing pages, but in every place that you communicate. Unless you’re consistent in these areas, customers will end up confused.

Validate references and review work samples

Success stories and samples of previous work are an excellent way to gain a fuller picture and assess of a supplier’s potential. Moreover, feedback from their previous clients will prove a resourceful guide concerning the quality of their service. Ask for references from current projects and former clients. This will help you determine if the response and service offered will meet your needs.

Freeing up the Marketing Team’s Time

It is a cliche but it remains true: time is money. When you have your marketing team digging up possible content topics, writing, designing, and publishing this material on your blog or landing page, you are probably neglecting some other strategic aspects of your business. This means your brand can still be on top of current trends without the need to reallocate personnel at your company.

Choosing Your Writer

Outsourcing your content writing will help your overall content marketing strategy as well as your entire business if you choose the correct writer. Each content writer has their own personal style and educational background. When you choose a content marketing agency, like Content Cucumber, you have the best chance of finding the writer for your business without wasting time.

Potential Downsides to Outsourcing

The primary reason some business owners may choose not to outsource writing is because of the cost. Good quality content can be pricey, especially if you ask your outsource partner to take on content research, keyword research, and/or optimization. The other drawback is that a hired writer isn't you, or someone who works with you. That means their expertise is in writing, and not necessarily in your field.