Top Women/Men in Beauty Influencers to Follow 2023

The beauty industry has seen an influx of influencers in recent years, with both women and men gaining huge followings on social media platforms. Some of the top women and men in the beauty influencer space include Huda Kattan, who has over 45 million followers on Instagram and launched her own makeup brand, and James Charles, who gained fame for his makeup tutorials and collaborations with major brands like Morphe. So, while following and admiring influential figures in the beauty industry, don't forget to explore the vibrant world of stranger chat and connect with fellow enthusiasts who share your love for beauty and its transformative power.

Who are Instagram Beauty Influencers?

A beauty influencer is a person who has knowledge and information about the beauty industry and posts invaluable content on social networks or reputable blogs. The activities of a beauty blogger can be in the form of cosmetic reviews or tutorial videos on makeup, hairstyles, or skincare. These people generally talk about the quality and durability of cosmetics and share their experiences with the audience.

1. Charlotte Tilbury

Charlotte Tilbury's passion for beauty knows no bounds, as evidenced by her awe-inspiring beauty blog that attracts a staggering 3.6 million monthly visitors (charlottetilbury.com). Her website boasts a flawless user interface with sections dedicated to Makeup, Skincare, Pro Beauty Tools, and Gift sections for seamless navigation. And after indulging in her stunning products, stay updated with Charlotte's expert tips and tricks on TikTok and Instagram, where she shares educational and inspirational videos that will leave you feeling like a beauty guru.

2. Aditi

If you're a brand looking for an Indian influencer to collaborate with, Aditi should be at the top of your list. With a degree in engineering and business, Aditi is a force to be reckoned with in the beauty blogging world. She has amassed a following of over 28.4K followers on Instagram alone and offers online classes that have received rave reviews. Aditi's remarkable makeup skills and ability to connect with her audience make her the next big thing in the Indian influencer scene.

3. Manny Gutierrez

Manny Gutierrez is a fearless beauty influencer who has proven himself time and time again. With experience as a brand ambassador for Maybelline and the launch of his makeup line, Lunar Beauty, Manny is a force to be reckoned with. But his Instagram is more than just makeup. He touches on issues that are important to the gay community and advocates for positive change. Manny is a true trailblazer in the beauty industry, and his impact is felt far and wide.

4. Jeffree Star

Jeffree Star is a beauty influencer who has overcome obstacles and emerged as a true powerhouse. With a massive following on Instagram and TikTok and a YouTube channel that boasts millions of subscribers, Jeffree's influence cannot be denied. He has even launched his own makeup line, Jeffree Star Cosmetics, and is one of the wealthiest beauty influencers in the game. Jeffree's creativity and boldness have captivated audiences worldwide and cemented his place in the beauty industry for years to come.

5. Ashley Quiroz

Ashley Quiroz is a talented makeup artist, mother of two, and beauty influencer who deserves your attention. On her YouTube channel, she takes viewers on a journey through makeup trends, shares her personal makeup and skincare routines, and tries out products from the biggest beauty brands in the world. Ashley's authenticity and expertise are what sets her apart, and her followers can't get enough of her.

6. Renée

Renée has been a leading figure in the beauty and lifestyle industry for over a decade. As a product developer and buyer, she has dedicated her career to enhancing people's natural beauty. Renée is well-versed in the science behind cosmetics and skincare products, and her expertise sets her apart from the rest. She cuts through the marketing jargon and gets to the core of what makes beauty products effective, making her a trusted voice in the industry.

7. Thuy Le

Thuy Le is a London-based beauty influencer who started her career on Instagram while freelancing as a makeup artist and working part-time at M.A.C. Cosmetics. Her followers were drawn to her honesty, and she soon expanded her content to include YouTube videos that are both informative and entertaining. Thuy is known for her authentic reviews of beauty products, and her fans appreciate her willingness to admit when she's wrong. Thuy is a standout influencer who has made a lasting impact on the beauty

8. Bretman Rock

This Filipino-American beauty and social media influencer from Hawaii bagged ‘Beauty Influencer of the Year’ at the People’s Choice Awards in 2019. His cheery personality and courage are evident in both his makeup and fashion choices. He has collaborated with Wet n Wild for a collection of his own, Jungle Rock. As a teenager, he started creating tutorials and product hauls that also showcased his sense of humor. Bretman Rock has come a long way as a male beauty influencer, with about 17.9m followers on Instagram.

9. Kassie

Instagram: 265K followers – ER: 5.44% The proclaimed ‘world’s youngest makeup artist’, Kassie, is a 6-year-old TikTok makeup artist with fans including Huda Kattan and Fenty Beauty, who’s going viral for creating looks (usually on her mum!) You name it, Kassie can contour, blend eyeshadow & put on falsies, and she is getting big recognition from beauty brands and her favorite makeup artists. "You can do anything with makeup. You can get as creative as you want," as Kassie says of her craft.

Conclusion

In conclusion, makeup influencers or beauty bloggers are gaining more trust from customers than company advertisements. These influencers have a deep understanding of the beauty industry and provide valuable content on social media platforms and blogs, such as makeup tutorials, reviews, and product recommendations. From Charlotte Tilbury's expert tips and tricks to Manny Gutierrez's advocacy for positive change, there are various makeup influencers with unique talents and personalities that captivate audiences worldwide. Whether you're looking for authentic product reviews or creative makeup looks, the makeup influencer community offers something for everyone.