. 2 min read
The trends in website design are constantly evolving, just like the underlying technology. In recent years, certain aspects of web design and website functionality that were once considered cutting edge and innovative may have become stale, overused, and cliché. Programming is a crucial role in keeping your website fresh and aligned with important web standards. When visitors arrive at your website, you don't want them to leave without converting into customers due to a dated appearance or lack of attention to programming details.
There are some aspects of web design that will never go away, such as the necessity of having data security, user-friendly navigation, and quick load times on a website. This should be something that you take for granted.
Visitors are kept passively engaged through subtle microinteractions with the help of hover animations, which have always proven to be useful. But in 2023, web designers are taking hover animations to an entirely new level, transforming mundane page elements into jaw-dropping product reveals.
The aesthetics of nostalgia and the year 2000
We anticipate that the Y2K aesthetic will continue to gain popularity throughout the course of this year. In recent years, the style prevalent in the early 2000s has made a comeback in a variety of fields, including fashion, music, interior design, and even the visual arts.
Motion Design Trends
The most prominent shift that we've observed is one toward the creation of designs that include motion in some shape or form. Active design elements are a great way to capture visitor attention and spark interest, and since there are a multitude of ways to add them to your site.
Effects When Scrolling
When the user scrolls up or down the page, the scrolling effects cause motion to begin appearing on the page. As an example, consider having the background images of the website gradually transform or evolve, or changing the text styles and colors as the user scrolls through the website.
On some websites, illustrations serve to direct site visitors or to generate suspense. When the user moves their cursor over an image on the page, a responsive animation will begin to play. This will provide the reader with a more dynamic and interesting experience while using the page. Imagine for a moment a notification icon in the shape of a bell that, whenever the cursor is moved over it, a bell sounds.
Accessibility
Making a website accessible isn't just about avoiding a fine that could reach six figures; it's also about ensuring that each and every person who visits your website has the capability of using your website. Because your company is in the business of providing a service that can be utilized by any customer.
Even though subtle animations are nothing new to the world of web design, we anticipate that this trend will continue to grow in 2023. A website can come to life through the use of subtle animations, which in turn can provide visitors with a more engaging experience.
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